Episode 27 - Bert Sorin (President | Co-Owner, Sorinex)
Host Tim K. sits down in Lexington, South Carolina with Bert Sorin, the Co-Owner and President of Sorinex. Sorinex is considered the gold standard strength brand for professional teams, colleges, high schools and some of our most elite military units. On the podcast Bert discusses the company’s mantra “Be Legendary,” his path to being a highly successful athlete, and wearing the mantle of being the industry leader in strength innovation. Although Sorin never served in the military, his equipment is changing the game to provide preparedness and rebuilding to veterans prior to, during and after their deployments to remote, hostile lands. Bert also speaks on mindset and the relationship between reintegrating veterans and retiring athletes.
Check out Bert’s company at sorinex.com, on Instagram: @sorinex, @sorinexoutdoors, Facebook: @sorinex.strength. You can also follow Sorin’s personal journey through Instagram: @bertsorin and at his website: bertsorin.com.